Josh Kroenke admits it’s hard to ‘truly relate’ to the passion Arsenal fans have for the club

Arsenal director Josh Kroenke admits it’s difficult to ‘truly relate’ to the passion that supporters have for the club.

Josh, the son of Arsenal owner Stan, has been a director at the club since 2013 and he’s come under-fire in recent years for focusing his attention on the family’s other businesses.

That perception was only enhanced last week as the LA Rams – one of the Kroenke’s other businesses – lifted the Superbowl after beating the Cincinnati Bengals on Sunday.

Kroenke admits last year’s failed Super League plans was a learning curve in understanding the nature of European football fans compared to what he’s accustomed to in the United States.

And he believes that the level of passion that Arsenal fans have for the club is something that is difficult for ‘foreigners’ to comprehend.

Speaking about the collapse of the Super League plans, Kroenke told Road Trippin’: ‘I think that one of the messages that I said to our supporters and I do listen to our supporters over there, I listen to our fans here [in America] with our teams but the level of passion that is involved in European football, and support that goes into these clubs – I don’t wanna say it’s deeper than anything we have over here – but it’s way deeper than anything we have over here. ‘It’s hard to truly relate as an American or a foreigner heading into the UK the passion that really goes on from the people that support these clubs.’

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Arsenal were one of six English clubs that committed to playing in the Super