Jordon Hudson's power play led HBO to back out of UNC 'Hard Knocks' series Bill Belichick wanted: report

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North Carolina's football program was supposed to get its own offseason "Hard Knocks" series with HBO, but Jordon Hudson, Bill Belichick’s 24-year-old girlfriend, reportedly played a role in it fizzling out. 

Now, details have emerged about why.

Hudson tried a power play that didn’t work out in her favor, according to Page Six. 

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Bill Belichick and Jordon Hudson on the red carpet before the Super Bowl LIX NFL Honors at Saenger Theatre in New Orleans Feb. 6, 2025. (Kirby Lee/Imagn Images)

Before HBO’s deal with UNC fell through, Hudson reportedly "demanded" to be an executive producer on the program that would follow Belichick behind the scenes during his first offseason as a college head coach. 

Hudson also allegedly asked NFL Films, which has worked alongside HBO for years with the series, for "dailies of the proposed show," while saying executives needed to "treat her with respect, or they wouldn’t get to use the coach’s ‘IP.’"

Hudson’s alleged role in the deal falling through was first reported by The Athletic.

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"The ‘Hard Knocks’ people were like, we can’t deal with this. Goodbye. And they walked away," an insider told Page Six. "Sorry, it’s not like you’re Priscilla Presley."

Jessica Boddy, the NFL's vice president for commercial operations and business affairs, reportedly sent an email to UNC’s counsel March 3 saying the showmakers "will not proceed with the production of the Belichick project."

Boddy added that "the conversation took a turn we were not comfortable with."

Emails from the report also indicate Belichick wanted