Jay-Z's Roc Nation slams Italian soccer fans for 'heinous behavior' directed at Romelu Lukaku

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Jay-Z’s agency Roc Nation took out a full ad in Italy’s La Gazzetta Sport to call on soccer fans to denounce their rampant racism after Inter Milan’s Romelu Lukaku was faced with money noises during a match Tuesday.

Lukaku, who is in his second stint with Inter Milan, was dealt with the latest racist attacks against Juventus after he scored a match-tying penalty in stoppage time to earn a 1-1 draw in the Italian Cup semifinals.

"Dear Italy," the ad began, "Do better. Want better. Be better.

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"In professional football, Black players have been subjected to hatred during professional football games. The hated has displayed itself in the form of monkey chants, racial slurs and banana peels tossed at the best players in the world, as the world watches, as the children watch, as the players’ families watch.

Inter's Romelu Lukaku heads the ball during the Italian cup semifinal first leg soccer match between Juventus and Inter Milan, at the Allianz Stadium, in Turin, Italy, Tuesday, April 4, 2023. (Marco Alpozzi/LaPresse via AP)

"No one has faced any consequences for this heinous behavior. Nothing has changed. No action has been taken.

"In fact, the only person that could be held accountable is a player, if they react to this disgusting behavior during a game.

"Enough is enough.

"Hatred equals racism equals ignorance.

"In a game that unites people all over the world as fans, we should only witness the best of humanity. There is no circumstances where racism is tolerated. Italy is better than this. We are all better than this.

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