Jay Norvell jabs at Deion Sanders ahead of Colorado rivalry game - ESPN

Deion Sanders won't have a hard time making Colorado's rivalry game this week against Colorado State feel «personal.»

Rams coach Jay Norvell took a shot at Sanders' habit of wearing a hat and/or sunglasses during press conferences, saying Wednesday during his weekly radio show: «I don't care if they hear this in Boulder. I told them [ESPN] — I took my hat off, and I took my glasses off. I said, 'When I talk to grown-ups, I take my hat and my glasses off. That's what my mother taught me.'»

The comments drew applause from the live audience and the show's host, Colorado State football radio voice Brian Roth.

Norvell initially said, «I don't really want to talk about [Sanders] right now.» But as the interview progressed, Norvell opened up about the attention this week's rivalry matchup has generated, including a visit from ESPN's «College GameDay.»

As part of GameDay's visit, Norvell and multiple Rams players did on-camera interviews.

«It was great. I loved it,» Norvell said of added attention. «But our kids came out of those [interviews] really with a chip on their shoulder. They're tired of all that stuff. They really are tired of it.

»They're [Colorado] not gonna like us no matter what we say or do. It doesn't matter. So, let's go up there and play. That's just how I feel about it."

Sanders, who is in his first season as Colorado's coach, has made it clear over the last two weeks that the Buffaloes have been keeping tabs of what has been said about the former NFL star and his program.

«I keep the receipts,» Sanders said after the Buffaloes' season-opening victory against TCU.

Sanders told his team last week that their game against Nebraska was «personal.» Sanders' son, quarterback Shedeur Sanders, said after Colorado's