'It's the start of an exciting journey - but we're not at the destination yet'

Future generations will look back on 2022 as a catalyst year for the TikTok Women's Six Nations and women's rugby, according to Six Nations Rugby CEO Ben Morel. A return of the stand-alone slot in the calendar and unprecedented broadcast coverage has resulted in this year's Championship becoming bigger and better than ever before.

Ad/> Visibility has also been boosted by TikTok becoming the first title partner in the history of the Women's Six Nations, engaging a younger audience and inspiring the next generation. RugbyRampant Red Roses soar back to TikTok Women's Six Nations summit with emphatic win over Ireland24/04/2022 AT 14:41 And with Grand Slam-chasing England and France set to decide the destination of this year's title on Super Saturday — another first for the women's game — Morel believes the future is very bright for the TikTok Women's Six Nations and women's rugby as a whole.

«I do think the window to the game that the TikTok Women's Six Nations represents this year, combined with the World Cup, makes it a really crucial year and key moment for women's rugby,» he said. «There's so much to build upon in the future.

I think there's definitely a full alignment in terms of pushing and investing in the women's game while there has to be a recognition that it is the start of the journey and we need to go at the right pace and in a sustainable way. »I think that's really what we are trying to balance and we are definitely fully aligned with our six nations to pursue that effort and make the Championship bigger and bigger.

«We want to keep pushing the game at the grassroots level and make sure more and more players are in a position to play for their respective international teams. »It's about creating that virtuous