Is this the end of LIV Golf?

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Earlier this week, reports began swirling about LIV Golf possibly going out of business. This was welcome news for most golf fans, who largely despise the Saudi-backed renegade league that has upended the sport over the past few years by luring top players away from the PGA Tour with obscene paycheques. There were even rumours that LIV would cancel this week's tournament in Mexico and close up shop immediately.

That last part may have been wishful thinking. LIV Golf CEO Scott O'Neil, who took over for an embattled Greg Norman last year, reportedly threw cold water on the idea of the league's immediate demise by telling staff in a defiant email yesterday that the season will go on "as planned, uninterrupted and at full throttle."

"While the media landscape is often filled with speculation, our reality is defined by the work we do on the grass," O'Neil wrote. "We are heading into the heart of our 2026 schedule with the full energy of an organization that is bigger, louder, and more influential than ever before."

The Mexico event, which teed off this afternoon as scheduled, is the sixth stop on this year's LIV tour, with eight more to come. That includes all five U.S. tournaments, starting with a May 7-10 event at Trump National Golf Club in Sterling, Virginia.

Another one will take place at the U.S. President's club in Bedminster, N.J., and it was hard not to notice the Trumpian notes of hyperbole in O'Neil's crisis management efforts. "We signed up for this because we believe in disrupting the status quo," he wrote to his staff. "We have faced headwinds since the jump, and