Is Super Bowl advertising worth the $7 million investment?

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The biggest NFL game of the year and one of the biggest sporting events in the world is the annual Super Bowl. The game is watched by tens of millions of Americans across the country.

On Sunday, Super Bowl LVIII will take place in Las Vegas at Allegiant Stadium between the Kansas City Chiefs and the San Francisco 49ers. 

For decades, the Super Bowl's popularity has attracted advertisers that represent the biggest corporations in the world. Revenue from the Super Bowl totals hundreds of millions every year.

SUPER BOWL LVIII: WHAT TO KNOW ABOUT THE GAME

Budweiser has maintained its reign as the pinnacle of Super Bowl advertising. 

Despite Amazon's notable success in the Super Bowl commercial arena, Budweiser stands out as the leading spender, investing a substantial $470.5 million in Super Bowl ads from the inaugural big game in 1967 through 2020, according to research and data collected by Statista. 

In recent years, the return on investment has been strong for companies spending money on advertising their products during the Super Bowl. 

Some of the top brands for the 2023 Super Bowl included Dunkin' Donuts, Doritos, Tubi, Uber One, Pringles, Budweiser and Coca-Cola. Advertisers paid an average of $7 million to air a 30-second commercial during the 2022 Super Bowl broadcast, according to Statista. 

Super Bowl ads have become a cultural phenomenon, and many viewers tune in specifically to watch the commercials. Memorable and well-executed ads can create a lasting impact and generate extensive discussion and media coverage.

The Vince Lombardi Trophy before a press conference ahead of Super Bowl LVIII at Allegiant Stadium Feb. 5, 2024, in Las