Interactive fan event to mark NBA Abu Dhabi Games 2022

ABU DHABI: The National Basketball Association and the Department of Culture and Tourism — Abu Dhabi have announced that NBA District, an immersive, interactive fan event, will be held at Manarat Al Saadiyat in the UAE capital from Wednesday, Oct. 5 until Sunday, Oct. 9.

The event will mark the NBA Abu Dhabi Games 2022, which will feature the Atlanta Hawks and 2021 NBA champions the Milwaukee Bucks playing two preseason games at Etihad Arena on Yas Island in Abu Dhabi.

The two games on Thursday, Oct. 6 and Saturday, Oct. 8, are the league’s first games in the UAE and the Arabian Gulf.

NBA District will showcase the music, media and art associated with basketball culture. Fans will be able to engage with NBA personalities from around the world, watch authentic NBA game entertainment, enjoy hands-on basketball activities, and purchase limited-edition merchandise. 

Programming will include:

“At Manarat Al Saadiyat, everyone can enjoy an immersive, exciting atmosphere watching the games live, as well as exhilarating basketball activities and entertainment acts,” said Director-General for Tourism at DCT Abu Dhabi, Saleh Mohammed Saleh Al-Geziry.

“Hosting NBA District as part of the region’s first NBA games is another highly memorable moment for Abu Dhabi, as we continue to attract top-tier global sports, share our warm Emirati hospitality and showcase the destination’s many exciting, inspiring and relaxing experiences with the world.”

NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East George Aivazoglou said: “Whether you are new to the NBA or a passionate fan, NBA District will offer a first-of-its-kind NBA experience in the heart of the city. 

“Featuring interactive basketball