I was at Manchester United protest march and Ratcliffe and Glazer can't ignore this anger any longer
"We've had 20 years of this s**t'." As a way of summing up why thousands of Manchester United fans have gathered on a junction of Talbot Road, wearing black in the spring sunshine and carrying banners venting their anger, it is both pithy and accurate.
These are the words of Steve Crompton, spokesperson for the 1958 group, which was behind Sunday's protest and helped to mobilise up to 5,000 supporters on a day of significance, given the presence of two of the people these scenes were aimed at in the directors' box.
Sir Jim Ratcliffe is well aware that his stock with supporters has fallen dramatically over the past year. As the march weaved its way along the near mile-long route from the Tollgate pub to Old Trafford, there were regular reminders that hiking tickets to £66 and doing away with concessions was Ratcliffe "taking the p**s."
A more direct and offensive chant lumping Ratcliffe into the same category as the Glazers was also regularly aired. Any hope that Ineos' arrival as minority investors last February would herald a new dawn has been quickly washed away. The hope has been extinguished.
A first-half pockmarked by chants against the Glazers from the Stretford End led the TV director to focus a close-up on Ratcliffe in the stands. What they didn't realise was that the forehead on show in the seat in front of Ratcliffe was that of a Glazer - not Joel or Avram, but the more indistinguishable Edward, an extremely rare attendee at United games.
Joel and Avram are the siblings most invested in United, but it was Edward who gave them a presence at the club they own for the first time in years. He was so unrecognisable that he could have probably gone on the march without anyone recognising him, despite social media