How Qatar is embracing the booming beauty care business and challenging social stigmas

Fashion trends may come and go but a flawless complexion is always in season. The beauty industry has seen dramatic growth in recent years. Factors like the pandemic, working from home, and social media, have led to more people investing in the way they look, making this a multi-billion-euro global industry.

Entrepreneur Shaikha Al Mudahka, CEO of Malathii Skincare, has always been passionate about skincare. The mum of three launched her own line in search of an effortless routine.

"What got me into skincare was, I wanted simplicity. I am keen to have the perfect, nice, very simple routine. So, I started my skincare with my first three serums. I am very proud of the name Malathii. It means ‘sanctuary’ in Arabic and it is meant for all girls to have a sanctuary of skincare products." Explains Shaikha.

Sheikha is an avid scuba diver. So, the range she developed is also environmentally friendly. She attributes her success to her loyal customers.

"Word of mouth was a huge factor for us, and our niche market. It’s very hard to cater to all skin types, however, we focus on simplicity, and you will find whatever you need in our range of skincare products." Says Sheikha.

Qatar's beauty industry is booming, and experts predict exponential growth for the future. Luxury brands like these are always popular. However, the demand for natural organic products is also on the rise.

Atlaad is the brainchild of co-founders Amna al Muhannadi and Rawan al Fares.

This dynamic duo found a gap in the market and created natural cruelty-free products with an emphasis on healing.

"The name of Atlaad in the Arabic dictionary also means glory, heritage, and authenticity. The reason why I decided to start Atlaad, is the love and passion for not only beauty