How Patriots, Seahawks are bringing Zombieland to Super Bowl - ESPN

DeMario Douglas grinned as he faced the raucous New England Patriots crowd from the end zone at Gillette Stadium.

He didn't have to think about what was coming next.

Seconds after scoring the first touchdown of the Patriots' eventual AFC divisional round win on Jan. 18 against the Houston Texans, Douglas raised his left hand to his red face mask, covering his mouth and nose. At the same time, he extended his right arm in front of him, turned his palm sideways and waved it back and forth as the crowd roared and did the motion back at him. Behind him, teammate Hunter Henry mimicked the moves, too.

Nicknamed «the Zombieland,» the celebration has accompanied some of the biggest moments of the Patriots' season en route to Super Bowl LX, but its origin is rooted 1,000 miles away and three years ago in Bowling Green, Kentucky, where a pair of Western Kentucky defensive backs came up with the move as they posed for pictures at a team media day in 2022. Since then, the celebration has crisscrossed the country from Western Kentucky to Washington State to the Miami Hurricanes to the NFL thanks to an upwardly mobile offensive coordinator, a future No. 1 draft pick and social media.

And now, nearly 3½ years after its inception, the celebration could hit the worldwide stage at Levi's Stadium as the Patriots take on the Seattle Seahawks in Sunday's Super Bowl (6:30 p.m. ET, NBC).

«It's just crazy,» former Western Kentucky wide receiver Daewood Davis told ESPN. «Just to see something we created in a practice in Bowling Green, Kentucky, just having fun playing football and now it's one of the top celebrations in the world for high schoolers, for college, for NFL, for celebrities, man. It's such a surreal moment for us.»

Though Davis