How Kazakhstan’s designers are fusing tradition and sustainability to redefine global fashion

Kazakhstan's fashion industry is undergoing a dynamic transformation. Designers such as Aigul Zhanserikova and Aika Alemi are championing traditional fabrics and motifs while promoting innovation.

Initiatives such as the Born Nomad incubator are empowering local creatives, with over 3,500 talents supported.

Brands like Global Nomads emphasise sustainability, drawing on the nomadic tradition of leaving no waste behind.

This creative awakening honours Kazakhstan's roots while offering a new vision for global fashion - one that embraces authenticity, sustainability and cultural pride.