Home

Kyivstar TV has launched a large-scale identity upgrade, transforming its logo and expanding the brand color palette.

On December 11, Kyivstar TV, a film and television platform founded by Kyivstar and 1+1 media, will celebrate its 5th anniversary. To mark the occasion, the OTT platform has updated its identity for the first time, which was developed by the creative agency I AM IDEA.

Kyivstar TV viewers were the first to notice the changes - the app icon was replaced by a new unique platform sign - the letter “K”. This sign combines two symbols: the “play” and “heart” icons - a visual metaphor that accurately reflects the idea of the service - the ability to watch the content you love. Along with the logo, the Kyivstar TV inscription was also improved.

The key prerequisite for the identity update was that the logo star, which was part of the old Kyivstar TV logo, formed an unconscious association of the audience with the parent brand. Such a visual solution was necessary for the product launch, but later the logo became more associated with Kyivstar's telecom services than with the film and television platform. Changing the brand identity is an important step in communication that contributes to the formation of a clear product identity.

"The new logo now contains a unique sign that helps to better distinguish Kyivstar TV brand from others and emphasizes its independence. Moreover, it directly reflects what we have been working on for the past 5 years - to turn on the viewer's love for cinema, especially Ukrainian cinema. Moreover, the new identity makes it easier to work in various collaborations with other brands, which have been numerous over the past year," said Viktoria Maksymchuk, Kyivstar TV's Marketing