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Exclusive interview by Interfax-Ukraine with Nova Post Europe CEO Oleksandr Lysovets
Text: Olena Manzhelo
- Tell us more about Nova Post Europe: what is the structure of the company, its main functions? How does the company interact with the directorates in all countries of operation?
- Nova Post Europe was created in 2022, after the start of a full-scale invasion, when Nova Poshta entered the EU market. The first country was Poland. At that time, the company had experience working only in Moldova (note: the company has been operating in the country since 2014 and as of the end of 2024 had 31 branches in the country). Currently, we have increased our coverage to 16 European countries. Nova Post Europe manages all representative offices in Europe and forms standards and development strategies. Each country has a manager and a team responsible for operational activities in its market. And this is justified - after all, each country has certain characteristics both in consumer behavior and in cultural terms: Germans like address delivery, Poles - postmen, Ukrainians, on the other hand, actively use branches. Accordingly, for each country we build our own hypotheses regarding the development of the network. Based on information from our teams on the ground, we choose the focus of development in each country, depending on demand. In some markets, we emphasize the development of a branch network, in others - address delivery. All our teams actively share their experience with each other.
- Last year, there were comments in the media that Nova Poshta was revising its development strategy, favoring a moderate scenario. Have such changes been approved? What is your strategy for 2025?
- We have remained true to our strategy.