Home

Volodymyr Syrov, Director of Epicentr Ceramic Corporation, answers the questions of the Interfax-Ukraine news agency

Text: Oksana Hryshyna

- How has the ceramic tile market in Ukraine changed since 2022?

- The ceramic tile market in Ukraine in 2024 decreased by 4.3% compared to 2023, reaching 28.1 million sq m (in the pre-war year 2021 - 44.5 million sq m). This decline caused a significant decrease in imports - by 19.5%. At the same time, national manufacturers showed growth: production volumes increased by 4.7%, and exports - by a record 72.7%.

Despite the overall market contraction, Epicentr Ceramic Corporation increased production by 25.3%, producing 7.7 million sq m of tiles. This allowed the company to reach pre-war indicators and even exceed them by 5% (compared to 2021). In addition, we managed to increase our positions and rise from third to second place in Ukraine among all manufacturers. This gave us optimism to move forward and build ambitious plans for the future. Our tasks today are to expand geography, launch new technologies and formats focused on the international market.

- In which countries are your products currently represented? Which regions are prioritized for further export development?

- Currently, Epicentr Ceramic Corporation supplies products to 16 countries, including Poland, Romania, Moldova, which account for the lion's share of all exports. We also export to Belgium, Hungary, the Czech Republic, Germany, Lithuania, Slovakia, Austria, Estonia, Qatar and Georgia. France and Luxembourg, to which we did not export at all before the war, have also appeared in our export portfolio. Our priority is to expand into highly developed markets - Germany, France, Great Britain, the United States,