Holly Willoughby apologises as she's forced to dash off camera amid hot cross bun tasting on ITV This Morning

Eating and presenting is a tried and tested format. However, it can quite easily go wrong as Holly Willoughby found out during the latest episode of This Morning.

The 41-year-old presenter was back alongside Phillip Schofield on Wednesday's edition of the popular ITV daytime show and they were gearing up for Easter by tasting a few different hot cross buns.

Alice Beer was on hand to serve up some of the weird and wonderful variations of the classic spiced sweet bun - from chocolate covered to coffee-infused - and even Pizza inspired and curry themed.

READ MORE: Holly Willoughby suffers unfortunate 'predictive text' blunder in Instagram post

But poor Holly ended up having to dash off camera during the segment on This Morning after almost choking on one of the hot cross buns she was tucking into at the time after inhaling some of the crumbs.

Turning round to cough, Holly said: "Sorry, a crumb went down my throat," as Alice said: "Off you go love," and tried to continue on with her segment which had moved on to Alid's luxury version. But the guest commented: "She's inhaled it... Do you want to blow on my recorder?" referring to the musical instrument she had been playing sporadically throughout the show before her appearance.

Phillip looked at his co-host and pal with concern before she said: "It's really nice, I inhaled a crumb," and carried on eating the treat in her hand. "Never do that," Phil commented with Alice adding: "You don't want to do that," as Holly tried to distract from her croaky voice and talk about how nice the hot cross bun was.

As they tried to discuss the bargain supermarket's product, Holly looked at the camera and said: I"m going to have to cough," before hurrying off out of view. As she was heard