Heart of Racing program aims to elevate new generation of women to star in sports cars

(Editor’s note: This story on the Heart of Racing sports cars shootout for women is one in an occasional Motorsports Talk series focusing on women in racing during March, which is Women’s History Month.)

Heart of Racing driver and team manager Ian James says his daughter, Gabby, isn’t so interested in auto racing. But she is interested (as a New York-based journalist) in writing about the sport’s efforts and growth in gender equality

It’s a topic that also was brought up by James’ wife, Kim.

“They’re always saying, ‘Hey, you manage all these guys, and you help them, so why not a woman?’ ” Ian James told NBC Sports. “And I feel like there are a lot of women that haven’t had a fair crack at it in sports car racing.

“Our whole DNA at Heart of Racing is we give people opportunities in all types of situations where there’s been crew personnel or drivers. And I felt like we hadn’t really addressed the female driver situation. I felt like there was a void to give somebody a chance to really prove themselves.”

During the offseason, the team took a major step toward remedying that.

Heart of Racing held its first female driver shootout last November at the APEX Motor Club in Phoenix, Arizona, to select two women who will co-drive an Aston Martin Vantage GT4 in the SRO SprintX Championship.

The season will begin this weekend at Sonoma Raceway with Hannah Grisham and Rianna O’Meara-Hunt behind the wheel. The team also picked a third driver, 17-year-old Annie Rhule, for a 2023 testing program.

The Phoenix audition included 10 finalists who were selected from 130 applicants to the program, which has been fully underwritten by Heart of Racing’s sponsors.

“We didn’t want it to be someone who just comes from a socio-economic background