Hamilton, 3 other expansion PWHL teams reveal names and logos ahead of inaugural season
The PWHL's newest four teams now have names and logos, but you won't see them on the teams' jerseys this upcoming season.
Hamilton Havoc, Detroit Clutch, San Jose Sea Lions and Vegas Vanguards were announced as team names on Tuesday morning, ahead of the start of the league's regular season on Dec. 5.
All four expansion teams will wear previously-revealed sweaters that include the city name stitched across the chest, something every PWHL team has done in its first season.
The jersey designs with team names and logos have been submitted to Bauer, but it takes about 14 months to get those ready, according to Amy Scheer, the league's executive vice president of business operations.
Hamilton Havoc defender Zoe Boyd shows off the home jersey the team will wear in its first season. The jerseys with the team name and logo won't be ready until the 2027-28 season. (PWHL)
"It’s become a fun tradition and the jerseys look great, so why not keep it?" Scheer said about the city-name jerseys.
Even though the jerseys aren't ready yet, the league had merchandise with team names and logos ready for sale on its site on Tuesday morning.
The team names and logos are the result of months of research around what's important to each city, its fans and sports culture. That includes online chatter indicating what fans want to see.
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"Our fans love sharing their opinions," Ali Koviak, the league's senior director of brand and marketing, told CBC Sports. "We love seeing their ideas. Then, once we find something that works, we really start building in that direction: name, logo,


