GPS Smartwatch that's £300 cheaper than Apple and still 'tracks your heart rate and fitness'

If you’re looking to get fitter in 2025, keeping tabs on your performance, progress, and essential fitness metrics like heart rate and sleep quality can make a huge difference for your gains and motivation. While the likes of the Apple Watch and Samsung Galaxy Watch can cost north of £300, you can pick up fully-functional smart watches for far cheaper than that.

One example is the Denver SW-660 Smart Watch for £99.95 at Debenhams (price correct at the time of writing). Complete with all the fitness tracking tools you’d expect of a high-end watch, this is a great starting place for those embarking on their new fitness journeys.

With a range of modes designed to track specific activities, such as walking, running, hiking, and swimming, this watch will provide accurate readouts of your cardio performance, mileage, routes and more. It’s IP67 waterproof too, making it more than capable of dealing with even the rainiest days.

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Along with its fitness tracking capabilities, the Denver SW-660 will also display your smartphone notifications, messages, and social media alerts without the need to pull your phone out. You can also use it to control music playback and your camera, too.

As shoppers raved about the model, one said: “The watch looks very nice and the materials look very professional", while another said: “The strap length is very suitable/ideal for people who need a longer strap."

“The sports functions, such as GPS tracking, run flawlessly,” said another. “The watch is also excellent at measuring