Goldberg, Life’s partnership with Eagles will transform Nigeria’s football experience, says Bassey

Portfolio Manager, Mainstream Lagers, Nigerian Breweries Plc., Ita Bassey (middle), Chairman, Lagos Sports Commission, Sola Aiyepekun (left) and Special Adviser to Lagos State Governor on Special Duties and Inter-Governmental Relations, Mobolaji Ogunlende, during the unveiling of Goldberg and Life Continental lager beers as ‘Official Beer of Super Eagles…recently.

Goldberg and Life lager beer’s partnership with Nigeria Football Federation (NFF) has potential of transforming the country’s game, Portfolio Manager, Mainstream Lagers, Nigeria Breweries, Ita Bassey, has said.

Goldberg and Life Continental lager beers were on Thursday in Lagos unveiled as the ‘Official Beer of the Super Eagles.’

At the ceremony attended by top NFF officials, ex-internationals and many other football stakeholders, Ita said: “Goldberg and Life lager beers are set to transform the football experience in Nigeria.

“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans, values such as teamwork, hard work, perseverance, and progress.

“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets.

It also demonstrates our continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as our support for the communities in which we operate.”

Also speaking on the partnership, Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe, said: “We are very excited about the partnership between Nigerian Breweries Plc. and the Nigeria Football Federation (NFF). With this partnership we hope to