German title race must be more competitive to attract global fans: Bundesliga chief Hopfen

Bayern Munich have done a great job in showing the strength of the Bundesliga but the title race needs to be more competitive to attract international fans, Bundesliga CEO Donata Hopfen said on Wednesday. Bayern have won the last 10 German crowns, a feat not matched in Europe's major leagues. They have struggled this season, however, sitting fifth in the standings five points behind leaders Union Berlin to set up the prospect of a rare title battle.

The last time Bayern's dominance was broken was in 2012 when Borussia Dortmund topped the standings. The ease with which the Meisterschale has returned to Munich every year since partly explains why the Bundesliga lags behind England's Premier League and Spain's LaLiga in terms of global TV revenue. Hopfen, who in January became the first woman to lead the German Football League (DFL), said more competition could go a long way.

"Bayern Munich have done a tremendous job economically and they have been a great representative of Bundesliga in the world. But, if we would have more competition on top of our league it would be even easier to market our league globally," Hopfen told the Leaders sports conference at Twickenham. "At the same time I think we do have stars, we do have great stories to tell.