French Secretary of State Marlène Schiappa boosts sales of Playboy magazine amidst controversy

The French Secretary of State for Social Economy and Community Life has given Playboy magazine sales quite the boost.

Since the arrival on newsstands of its latest April / June issue with Marlène Schiappa - the feminist author-turned-junior social economy minister - on the cover, the magazine has sold out. Only 3 hours after its release this month, more than 100,000 copies were sold, according to Jean-Christophe Florentin, the magazine's director.

To put that figure into context, Playboy’s usual monthly sales in France are around 30,000 copies.

In light of this success, the magazine has decided to put an additional 60,000 copies on sale on Thursday 20 April in order to satiate demand.

The cover has stirred up quite the controversy in France, as the country is currently in the middle of a controversial pension reform which rhymes with an arduous battle for French President Emmanuel Macron, who is trying to repair the damage done to his public image after forcing the pension plan through parliament last month with the use of Article 49.3. 

There were even fake covers circulating of the issue, prominently featuring the number 49.3 on Schiappa’s chest.

Marlène Schiappa, 40, features in the magazine posing in various designer outfits, alongside a 12-page interview on women's rights. In this interview, she defends in particular the right of women to do "exactly what they want".

However, Schiappa has come under strong criticism, including from high ranking government executives. 

Prime Minister Elisabeth Borne described the interview as "not at all appropriate" in the current context of social crisis.

Many members of the opposition, from Sandrine Rousseau to Jean-Luc Mélenchon, criticised the "impression of a smoke screen", labelling