‘Freezing Cold Takes’ holds sports pundits accountable for predictions gone wrong

Fred Segal, who runs ‘Freezing Cold Takes,’ began his work as a counter to media members reposting accurate predictions of self-congratulation.

The man behind a popular Twitter account that holds sports pundits accountable for hot takes gone wrong has a new book that puts a spotlight on poorly aged NFL predictions. 

Fred Segal, a South Florida-based former attorney, founded and operates "Freezing Cold Takes," which has accumulated nearly 600,000 Twitter followers since launching in 2015. His formula is simple: he finds once-bold predictions and hot takes that fizzled out and unearths them. The idea began as a counter to media members who repost accurate predictions with self-congratulatory messages. 

"I said to myself, ‘Someone should be the person who reposts the tweets and the quotes where some of those same media folks turned out to be completely wrong,’ and I just became that person," Segal told Fox News Digital.

The front and back of 'Freezing Cold Takes NFL: Football Media's Most Inaccurate Predictions and Fascinating Stories Behind them," by Fred Segal. 

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Over the past seven years, Segal has constantly reminded his followers that pundits aren’t perfect, such as the time NBA analysts predicted four-time champion Stephen Curry wouldn’t amount to anything in professional basketball. On occasion, he strays from sports, and has unearthed nuggets such as a 1995 article predicting the internet wouldn’t amount to much, along with exposing entertainment reporters who predicted successful programs such as "Better Call Saul" would flop or claimed Kim Kardashian and Pete Davidson were in it for the long haul. But he largely sticks to sports and