FOX Sports expands Google Cloud partnership, generative AI to automate archived sports video search

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Over the past nearly three decades, FOX Sports, a unit of FOX Corp., parent to Fox News and FOX Business, has accumulated a countless amount of video footage. Millions of hours' worth of sports-related content live within vast archives. At any given time, various individuals have been tasked with sorting through the seemingly endless amount of footage in order to produce new pieces of content.

But artificial intelligence now allows the once arduous task to be completed much more efficiently. FOX Sports recently announced an expanded partnership with Google Cloud, which aims to seamlessly unlock the full potential of its content archives. 

Google Cloud's generative AI technology through Vertex AI Vision will be able to sift through millions of pieces of MLB content, archived NFL footage, NASCAR video and other assets in a fraction of the time that previous methods have allowed for. 

"We are super-excited about the work we've done with FOX Sports," Google Cloud's Global Managing Director of Strategic Consumer Industries Anil Jain told Fox News Digital.

"They're using what's called the intelligence assets service, which is a solution we built together using Google Cloud's and AI's search capabilities to really change the game, if you will, in terms of how they produce content." 

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A general view of a Google Cloud sign during day three of Web Summit 2022 at the Altice Arena in Lisbon, Portugal, on Nov. 4, 2022. (Ramsey Cardy/Sportsfile for Web Summit via Getty Images)

Retrieving a specific piece of content via traditional methods would sometimes even require a person to go to a