Formula 1, AWS team up for AI-inspired trophy ahead of Canadian Grand Prix

Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com.

Formula 1 and Amazon Web Services (AWS) have been partners for more than six years. 

But, that longstanding partnership is now set to reach new heights as the popular sports league and the leading tech company will leverage AWS tools to develop a generative artificial intelligence-designed trophy for the upcoming Canadian Grand Prix.

The first-of-its-kind approach to the trophy for the highly-anticipated event is expected to help increase creativity.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

The F1 logo is pictured in the paddock during previews ahead of the F1 Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 25, 2022 in Spa, Belgium.  (Mark Thompson/Getty Images)

AWS did its homework as the organization explored an F1 AI-inspired trophy. The company drew inspiration from the research that backed the development of a next-generation F1 car in 2022. The innovative car utilized AWS cloud technology to help formulate its design.

As for the trophy, a UK-based silversmith was tasked with blending the latest technologies with F1 traditions as the highly-coveted prize was crafted.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

Fans will also be able to play an important role, as Formula 1 and AWS will provide a first-hand, generative AI experience where participants can take advantage of a unique opportunity to design a customized trophy.

A visitor watches an AI (Artificial Intelligence) sign on an animated screen at the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona. (JOSEP LAGO/AFP via Getty Images)

The "PartyRock" F1 trophy generator will be at fans fingertips, and users can