Former Levi's exec launches XX-XY Athletics brand, TikTok bans pro-women ad: 'Most sexist thing imaginable'

Jennifer Sey said the goal of the brand is only more resolved after its ad about women's only spaces was deemed "offensive" and banned by TikTok. 

An advertisement launched by the new pro-women's athletics brand XX-XY Athletics went viral on TikTok last month for its advocacy of the rights of women to compete in women's-only sports and use single-sex spaces. After the minute-long video garnered significant attention on TikTok, the brand was notified that it was banned from the social media platform for not complying with its "advertising policies."

"Our review indicates that your advertising content may violate TikTok's advertising policies by featuring offensive content," the letter from TikTok stated. The brand was given the option to "revise" their advertisement or appeal the ban. 

Former Levi's exec Jennifer Sey, the founder and CEO of XX-XY Athletics, spoke with Fox News Digital about the ban, noting the company did not say which guidelines the brand was in violation of, but said the move by the social media giant only strengthened the company's resolve to continue advocating for women's sports and female-only spaces. 

"Whatever their [TikTok] intention was, it certainly backfired for them because our platform is bigger, and our voice is louder," Sey said. 

XX-XY Athletics, which launched in March ahead of the latest Title IX changes put forth by the Biden administration and the 2024 Olympics, sells women's and men's athletics clothes while advocating women's rights. 

Jennifer Sey (XX-XY Athletics)

"If we can do that and put out amazing content that supports it, it becomes normalized to stand up for women and girls and I think for far too long, people on the non-far left have neglected the tools of culture," she