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For NBA team owner Sarver, a $10M US fine is the cost of a public lesson in how not to treat people

This is a column by Morgan Campbell, who writes opinion for CBC Sports. For more information about CBC's Opinion section, please see the FAQ.

A heads-up to my future former white friends: Never say the N-word if you don't like consequences.

Seems like a self-evident truth, but periodically we see public figures learn it first-hand. These are bitter, embarrassing, job-jeopardizing lessons about how to talk to, about, and around people. Cale Gundy, an assistant football coach at the University of Oklahoma thought he could shame one of his Black players by reading the teenager's text messages aloud — unredacted N-words and all — in a team meeting this summer. The stunt went public, and now Gundy is a former assistant coach at OU.

More than 300 interviews later, the investigators corroborated the original allegations, and the NBA levied its penalty. 

"Regardless of position, power or intent, we all need to recognize the corrosive and hurtful impact of racially insensitive and demeaning language and behaviour," NBA commissioner Adam Silver said in a statement published on Tuesday. "On behalf of the entire NBA, I apologize to all of those impacted by the misconduct outlined in the investigators' report. We must do better."

The $10 million fine is between-the-couch-cushion change for a billionaire NBA team owner, but the stiffest financial penalty the league allows. The 12-month suspension could have been longer, but Silver told ESPN's Tim Bontemps that Sarver showed "complete remorse" over his bad workplace behaviour.

Commissioner Adam Silver spoke Wednesday about the NBA's punishment of Suns owner Robert Sarver.<br><br>"I was in disbelief to a certain extent about what I learned that had transpired over the last 18 years in

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