Football Now: How to run a football club

But, on the inside, how a club is managed from a business perspective is the recipe for success, and it starts at the very top with a club's owner. It can quickly go wrong if they don't invest cash in the right areas to protect their assets.

Mohammed Hamdi is the former Director General of the Dutch team ADO Den Haag. He has first-hand experience in making critical decisions that impact the success of a club. He explained to Football Now that the most crucial decision is to select the right manager.

"The head coach is the focal point for the media. He is the person helping to get better results. And he is also an ambassador for the team. It means that the key decision is to get the right head coach, someone who fits the philosophy, vision and strategy of the club."

Brighton & Hove Albion is a club known for its exceptional management style. The south-coast side were promoted to the Premier League for the first time in their history in 2017. They have continued on a steady incline since. Unlike many clubs that struggle for survival upon finally reaching the top flight, Brighton has soared under several managers. The 2023/2024 season sees them making their debut in European competition after beating four times Champions League winners Ajax in the Europa League in October.

So, how do they do it? The management team at Brighton & Hove Albion have the ability to scout 'unpolished gems' in the transfer market. The club has made five of its most significant player sales in the previous five years. They signed unknown players at the time, developed their talent, and sold them on for a considerable profit. According to TalkSeagulls founder Ryan Adsett, this has been the key to Brighton's sustained success since its promotion six