Fighting black PR: real story from Maestro Hotel Management

Maestro Hotel Management, a management company specializing in the management of premium hotel complexes, has recently faced a challenge familiar to many businesses - black PR. 

Black PR is a well-known tool aimed at eliminating a competitor by dishonest means, by deteriorating their reputation. Black PR is often used to drive a competitor out of the market or prevent them from entering a market of interest. This story is about how a company faced black PR and what steps it took to protect its reputation and restore justice by defeating the slanderers.

The beginning of the PR campaign against Maestro Hotel Management
Within two weeks, competitors published two negative articles in six paid publications, using outright fabrication and false accusations to damage Maestro Hotel Management's reputation. The competitor chose a loud and scandalous title to attract attention - "The Beachfront Scam". The articles focused on the company's strategic goals and were distributed in the regions where Maestro operates. All of this had one goal: to cause reputational damage and block the company's path to a new market.

The company did not hesitate to respond. Maestro sent a complaint to the media outlets demanding that they remove the false information. 

"Unfortunately, there are resources that do not adhere to information hygiene and are not interested in the accuracy of facts. They do not require any confirmation from the customer and do not verify the data themselves, although it is quite easy to refute slander with the help of open registers of legal entities. Prices for placement range from 500 to 1000 euros. There are even separate prices for scandalous articles. Accordingly, anyone and everyone can post paid-for material about