FIFA’s shortsightedness in World Cup expansion could make Qatar 2022 the last ‘classic’ tournament
LONDON: Competitive teams. Fair, hard-fought competition with no chance of blow-out scorelines or one-sided matches. A gripped, captivated global viewership of billions.
It is the “Holy Grail trifecta” for sport governing bodies the world over in their quest for audiences, viewing figures and lucrative sponsporships. And, even with all their arrogance and bravado, for the most powerful of the lot — FIFA.
Finally, in the ongoing World Cup in Qatar, as the group stage closes and the high-drama of knockout football gets underway, the FIFA bigwigs might have finally found a winning formula.
But, in true FIFA fashion, in four years’ time the governing body will be throwing the baby out with the bathwater and tinkering, fine-tuning and meddling at the most inopportune moment.
The 1998 tournament in France was the first to feature the now-established 32-team format that fans have grown to know, love and plan their lives around for the quadrennial six-week run of a FIFA World Cup.
Eyebrows were raised back then. Even more so as Spain thumped Bulgaria, Netherlands hammered South Korea and Argentina dismantled Jamaica. Letting in the so-called “also-rans” was watering down the tournament, reducing the quality and cheapening the product, said the naysayers.
“24-team tournaments just work,” they bemoaned. “Look at the quality of the European Championship (at the time an intense, high-drama 16-team battle to be continental champions),” they cried. “The smaller teams will just devalue the competition,” they howled.
But, FIFA stuck to its guns and in the ensuing two decades since has produced three World Cups arguably very near the top of most people’s lists of “favorite World Cups,” especially within the big-spending, sought