Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer's most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
Instead, the California company said Tuesday that EA Sports FC will be introduced from 2023 after it creates the final game in partnership with FIFA later this year.
Licensing rights for the game earn FIFA about $150 million US annually — the single biggest commercial earner in its expected $7 billion total revenue from 2019-2022 — though FIFA struck a defiant tone in a statement published hours after the announcement of losing that income.
FIFA said it plans to create a "new gaming model" and cited the recent launch of its streaming service FIFA+.
"I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans," FIFA president Gianni Infantino said in the statement.
EA has been producing a FIFA game for nearly 30 years and its fond association with tens of millions of gamers worldwide helped the Zurich-based organization's brand when it was tarnished amid a wave of arrests of soccer officials in 2015.
For generations of young people, FIFA has meant a video game rather than a sports institution.
Though EA Sports FC will be unable to include FIFA content including the World Cup, it retains licensing deals with prime soccer competitions including the English Premier League and the UEFA-organized Champions League.
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