FIFA 23 will be last instalment of game made by EA Sports

EA Sports have confirmed that this year's FIFA 23 will be the last instalment of the popular game it makes. Video games heavyweight Electronic Arts is ending its licence deal with football's governing body after 30 years.

EA has decided to end one of gaming's most lucrative brands due to the cost of the licence, with the company set to produce a new football game with different in-purchase options under the name EA Sports FC. Fifa says they plan to release a rival title, saying in quotes reported by the BBC: "The Fifa name is the only global, original title."

However EA Sports says players will only miss two things for its new football offerings - the FIFA name and a World Cup piece of content every four years. The first Fifa game made by EA Sports was launched in 1993, with several versions of the game selling in excess of 10million copies.

David Jackson, vice president at EA Sports, told the BBC that the studio thinks it's time to move in a different direction in order to build a "brand for the future". He added: "The world of football and the world of entertainment are changing, and they clash within our product. In the future our players will demand of us the ability to be more expansive in that offering.

“At the moment, we engage in play as a primary form of interactive experience. Soon, watching and creating content are going to be equally as important for fans.

"Under the licensing conventions that we had agreed with Fifa 10 years ago, there were some restrictions that weren't going to allow us to be able to build those experiences for players."

The Fifa licence enabled EA to use players' likeness as well as detailed kits and stadiums. However, EA Sports FC will continue to offer many real-world features,