Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'
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Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on supporting transgender athletes competing in women’s sports.
Caitlin Clark, Sabrina Ionescu, JuJu Watkins, Sha’Carri Richardson, Jordan Chiles and other stars from various sports were in the one-minute ad that had different language with the same theme.
The slogans included "You can’t flex, so flex," "You can’t fill a stadium, so fill that stadium," "You can’t be emotional, so be emotional" and "You can’t win, so win."
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Jennifer Sey with brand ambassadors Paula Scanlan, left, and Riley Gaines, right (XX-XY Athletics)
XX-XY Athletics, the athletic brand whose goal is to support female athletes by defending safety and fairness in women’s sports and keeping biological males out of women’s and girls sports, released a video of several athletes reacting to Nike’s ad.
Powerlifter April Hutchinson, who was suspended from the Canadian Powerlifting Union for two years for speaking out against a trans athlete entering competitions in women’s categories, took exception to the part of Nike’s ad about flexing.
"I’ve never been told that I can’t flex or can’t do this or that," Hutchinson said.
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