Fantasy football meets artificial intelligence as Gridiron AI’s technology helps fans quarterback their team

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The NFL remains the most popular sport in the U.S. as many fans are engaging with the league via fantasy football. Analytics company Gridiron AI is taking an innovative approach to fantasy football.

The company builds predictive and uses artificial intelligence to provide football fans with fantasy rankings. Relying on data creates more consistent predictions by greatly reducing human biases.

"We try to let the model speak for itself, so we don't add any commentary. And what that translates to is, whenever you go and create an account on the site, you have the ability to customize the settings and how the data and the rankings and the projections are presented to you based on how your league does scoring," Andy Troiano, data scientist and co-founder of Gridiron AI, told Fox News Digital.

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Analytics company Gridiron AI is taking an innovative approach to fantasy football. (AP Photo/Rick Osentoski/File)

Gridiron AI offers a free service that provides a limited set of rankings. Users who want access to more data have to the option of subscribing at a cost of $5 per month from August through December.

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Gridiron AI was founded in 2018 and Troiano said the company strives to give fans a more complete picture when it comes to fantasy points.

"One of the challenges of fantasy football is [working around] how players can score points from season to season … it can vary widely. So, we project out all the different counting stats for a given player, and then we aggregate those back up to what the actual projected fantasy