‘Faker’ named Game Ambassador of the Esports World Cup and Nations Cup

RIYADH: The Esports Foundation has announced that Lee “Faker” Sang-hyeok, the most decorated and influential player in League of Legends history, has been named a Game Ambassador for the Esports World Cup and Esports Nations Cup through 2028.

His career has elevated him to national hero status in the Republic of Korea and reflects the rise of esports athletes as cultural icons for a digital generation.

Faker joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation Ambassador Program. “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador,” he said in a recent press release.

“I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide.

“Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

Faker will represent the perspective of esports players across the foundation’s international events, athlete initiatives, media engagements and leadership forums.

Ralf Reichert, CEO of the Esports Foundation, said: “You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation

“As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC (New Global Sport Conference), he will help ensure that the players who built this sport have a voice in shaping where it goes