F1 Esports breaks viewership and engagement records in 2021

Formula 1‘s Esports series has enjoyed massive growth over 2021, with records broken in terms of viewership and engagement.

Jarno Opmeer was the eventual champion, with him adding another crown to his CV after competing for Mercedes – it must be something to do with the Silver Arrows earning success both virtually and in real life!

A statement from the sport said:

Following today’s announcement of the 2021 F1 season’s audience and attendance figures, we can confirm that the 2021 F1 Esports Series presented by Aramco has broken viewership and engagement records – building upon the huge momentum gathered in 2020. The full series, which ran throughout 2021, achieved over 23 million views across digital platforms, a +103% YOY increase.

Digital & TV:

The Series’ flagship event, the Pro Championship, was the main contributor to the large proportion of the 23m digital views with 13.8m views, representing a 47% increase from 2020. The remaining views were split across the F1 Esports Series’ mix of output, including the return of the F1 Esports Series Challengers, as well as the Pro Exhibition and Preview Show.

Each Event of the 2021 Pro Championship subsequently broke the previous Event’s viewing record, culminating in 4.5m views for December’s Grand Final, up 67% YoY, which saw Jarno Opmeer clinch his second consecutive Drivers’ Championship, this time for Mercedes, who also secured the Teams’ title for the first time since 2018.

In addition to digital viewership, the cumulative TV audience for the whole of the Pro Championship and the Preview Show, reached an estimated 858k – more than three times the total audience for the 2020 series (269k).

Social media:

The social media output from the F1 Esports Series continues to be