Extended UCI and Warner Bros. Discovery partnership signals exciting new era for the UCI Mountain Bike World Cup

The Union Cycliste Internationale (UCI) has selected Warner Bros. Discovery (WBD) to deliver a new vision for mountain biking which will see the leading global media and entertainment company combine all its assets and expertise to elevate the sport and reach a new global audience.

To deliver a completely new vision for the future of mountain biking, the UCI will harness WBD’s global scale and vast media platforms, as well as collaborate with two of the company’s specialist organisations. This will see Discovery Sport Events join forces with the Enduro Sports Organisation (ESO Sports) to deliver the organisation, media production and broadcast, promotion and commercialisation of the UCI Mountain Bike World Cup.

Ad/> Discovery Sports Events, the global promoter and event management leader, will extend its relationship with the UCI to help promote the sport in support of further growing its global audience. ESO Sports, the owner and operator of the Enduro World Series and in whom WBD recently invested, will drive the project to globally unify mountain biking and elevate it to new levels, in collaboration with the UCI.

Tokyo 2020Swiss sweep the mountain bike podium in treacherous conditions27/07/2021 AT 11:12 Building on mountain biking’s popularity, this new approach will also bring innovations to the on-site and on-screen fan experience in order to continue growing the fanbase and improve the global footprint of the UCI Mountain Bike World Cup David Lappartient, UCI President, said: “I am elated by our partnership with Warner Bros. Discovery, which will take our UCI Mountain Bike World Cup to the next level.