Exploring autumn festivals and traditional crafts in Japan’s Toyama Prefecture

Nestled between the Sea of Japan and the Hida Mountains, Toyama Prefecture has stunning views, pristine nature and some of the best seafood in Japan. It also has a long history as a hub for manufacturing and trade.

This underrated part of Japan is now easier than ever to get to by train, thanks to the latest extension of the Hokuriku Shinkansen bullet train line, which added six new stations in March 2024.

In this new episode of Explore, we visited some of Toyama’s historic coastal cities to discover how to enjoy the region in a more sustainable way – by supporting traditional crafts and local festivals.

The second-biggest city in Toyama, Takaoka was once an important centre for trade and metal casting. Visitors can immerse themselves in this history by strolling through some of the city’s historic streetscapes – like Yamachosuji and Kanayamachi districts.

Yamachosuji district is a testament to Takaoka’s merchant past, where visitors can discover the Dozo-zukuri architectural style and visit several lovingly preserved residences.

Dozo-zukuri style houses are characterised by their thick earthen walls, borrowed from storehouses called dozo, which stored valuables and food. These storehouses were built to protect valuable items from fire, theft and the elements.

After a great fire burnt down 60% of the city in 1900, Takaoka’s wealthy merchants rebuilt their entire homes in this fireproof style to prevent another blaze from damaging their wares.

The Sugano Residence, once home to textile merchants, is the largest of the Dozo-zukuri style houses in Yamachosuji. Today, it’s still inhabited by a local family, but the ground floor is open to tourists.

Pay attention to the facade and you’ll see design details that hint at the merchants’