Ex-ESPN president proposes the NFL make Super Bowl a pay-per-view event to drive up revenue

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Former ESPN president John Skipper is floating the idea of transitioning the Super Bowl from a television broadcast and streaming program to a pay-per-view event.

Skipper said if the proposal was ever implemented, the NFL would have the benefit of significant increases in revenue.

"I assume that there are some number of people that’s the only game they watched the entire year, and they don’t want to be left out," Skipper said during a Wednesday appearance on the "Big Suey" podcast from Dan Le Batard’s podcast network.

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The Super Bowl logo painted on the State Farm Stadium field for the game between the Kansas City Chiefs and Philadelphia Eagles on Feb. 12, 2023, in Glendale, Arizona. (Cooper Neill/Getty Images)

Over 113 million viewers tuned into FOX's television and digital properties, which represents the best audience for a Super Bowl in six years.

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Viewers watched the Chiefs' thrilling comeback win over the Eagles. The victory gave the Chiefs their second Lombardi Trophy in four seasons.

Skipper added that the league is in a unique position to leverage its annual big game.

"That’s a pretty great place to be for a live event," Skipper said. "Fifty percent of the country does not want to be left out. It leads me to a slightly different discussion; if half the country is watching your game and they’re watching it for free, how many of those people would pay a big sum of money to watch the game?"

Tom Brady held the Lombardi Trophy seven times and has more Super Bowl victories than any