Everton close in on shirt sleeve sponsor as they seek to bag multi-million boost

Everton are closing in a new shirt sleeve sponsor.

The Toffees are the only Premier League side not to have a sponsor on the sleeves of their shirts, something which can provide valuable revenue streams for clubs in the top flight of English football.

Selling that space has been one of the key tasks for Everton's commercial department this summer and it is understood that a deal could be completed next week, with a preferred partner identified although no contracts signed as yet, the ECHO has been told.

A deal with a US firm is close to being signed, one that will begin from the start of the coming 2022/23 campaign, although the club have remained in talks this past week with other interested parties as they attempted to achieve the value that they desire for the partnership.

Everton announced their first shirt sleeve sponsorship agreement with gaming brand Rovio for their match kits in September 2017, with "Angry Birds" adorning the Blues tops for almost three years. That partnership halted in May 2020, after talks between the two parties over a new agreement came to an end.

That deal was worth around £3m, with Everton understood to be seeking a fee above that and having rejected proposals from some firms earlier in the year due to them not meeting the club's valuation.

The Blues are aiming to raise revenue streams as high as they can in order to help combat the ongoing profit and sustainability rules that they find themselves skirting close to.

The value of sleeve sponsors has increased in recent seasons, with Liverpool, Manchester City, Chelsea and Arsenal all hovering around the £10m per year mark. Manchester United recently inked a new deal for their sleeve sponsors with DXC Technology, a partnership that