Euroviews. Revenge travel fades away leaving European accommodations with a confidence boost

Did you take more leisure trips in 2023 than in any other year you can remember? I know I did. Industry insiders have named this phenomenon "revenge travel," and it truly made some waves.

As the European hospitality industry navigated the summer of 2023, a renewed energy pulsed through vacation spots and undiscovered destinations alike all across Europe.

With the busy travel season about to commence, a survey of over a thousand hoteliers reveals that the accommodation industry is brimming with newfound confidence and optimism.

We are a data-driven company, always hungry for knowledge. To get a deeper understanding of the forces shaping the travel sector, we partnered up with Statista to learn what keeps hoteliers up at night.

In the latest edition of the European Accommodation Barometer, we discovered that hoteliers express high hopes for the coming travel season at an astounding ratio of 16 to one: 65% convey positive expectations and only 4% negative.

This stands in stark contrast to what we saw in 2022 when the inaugural edition was published when the ratio of optimism to pessimism for the future stood at two to one.

The resurgence of the bullish sentiment was not, however, evenly felt across the continent. While Nordic and Spanish accommodations reported a strong positive outlook, reflecting in high occupancy and room rate growth, hoteliers in France and Germany gave a tempered response.

This is not to be confused with negative attitudes but rather a cooling of exuberance in comparison with 2023.

This variability is evident across geographies, property types and sizes, and it illustrates the dynamic and often fragmented nature of the travel industry, where no single tourist destination, travel firm, or distribution