Esports Foundation and adidas announce partnership to outfit every team at inaugural Esports Nations Cup

RIYADH: The Esports Foundation and adidas have announced a landmark partnership that will outfit every national team at the inaugural Esports Nations Cup, the sport’s first country-based event, taking place from Nov. 2 in Riyadh.

As Official Kit Partner and a Global Partner of the ENC, adidas will design and produce custom competition apparel for the more than 100 participating countries and territories.

Each delegation, including 2,000 athletes and coaches, will receive tailored jerseys and tracksuits that reflect their national identity while celebrating the global spirit of esports competition. National team jerseys will be revealed in the coming weeks.

Mohammed Al-Nimer, chief commercial officer of the Esports Foundation, said: “National team jerseys carry identity, pride and the ambition of an entire country or territory.

He added: “By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport.

“This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans.”

Phillip Waller, adidas’ senior vice president for brand development, said: “At adidas, we’ve spent decades outfitting athletes at the world’s biggest sporting events, and we understand the role a jersey plays in identity, belonging and competition.”

He added: “The Esports Nations Cup gives us the opportunity to bring that experience into esports at a global scale.”

The ENC enables countries and territories to organize their teams, develop talent pathways, and compete on a global stage. It provides a