ESPN to highlight women's sports coverage with test run of all-female crew on 'SportsCenter'

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Thursday night's edition of ESPN’s "SportsCenter" will be anchored by women, and a group of female producers will lead the show behind the scenes.

The July 27 rollout is the first of two all-women episodes of "SportsCenter." 

The second edition is scheduled for Aug. 11, an ESPN spokesperson said in a press release.

The female-led program is an effort to highlight the network’s commitment to expanded coverage of women’s sports.

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The ESPN logo on an electronic display in Times Square in New York City Aug. 23, 2017.  (REUTERS/Mike Segar)

"At Disney, we prioritize amplifying women’s sports and collaborating with like-minded brands to tell diverse sports stories," said Deidra Maddock, vice president of Disney advertising sports brand solutions. 

"This particular execution with Ally marks the first time that we’ve developed such a unique combination of tactics and solutions to elevate women in sports, and we’re incredibly proud to be working alongside them on this initiative."

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Television sports veteran Elle Duncan and Nicole Briscoe, who routinely hosts the 11 p.m. ET "SportsCenter," will anchor Thursday's night's show.

The special edition of ESPN's signature news and information program is a partnership between Disney Advertising and Ally Financial Inc. Earlier this year, both companies announced a multimillion-dollar sponsorship package. Ally will serve as the exclusive sponsor for the show and receive branding throughout the program. The financial services company pledged to spend equally on advertising between men’s and women’s