Erling Haaland: Norway's Goal-Scoring Machine, And 'Babygirl'

Erling Haaland stands at 6 feet, 5 inches, an intimidating force who can make fellow soccer players look tiny in stature and talent. Scoring seven goals across four World Cup matches entering Saturday, the Norwegian player has been described as a machine. But if you ask some loyal new fans, he’s also a babygirl and princess.

Haaland has become a social media phenomenon, with his own posts and memes from others turning even soccer novices into diehard fans.

His domineering physical appearance coupled with his goofy online persona have contributed to the craze. Fans remark on his flowing blond mane, color-coordinated hair ties and playful posts like a Snapchat-filtered selfie in which he proclaimed Shrek his "twin." The contrast between his strength and skill on the field and his softer, looser online presence has also subjected him to the "babygirl" treatment online. That term is used frequently by fans of endearing male celebrities or characters who come across as sensitive, caring or vulnerable.

Haaland is emblematic of a broader embrace of soccer players as pop culture figures, driven in large part by how they present themselves off the pitch.

Sarah Wilson, a baseball content creator in New York, is new to following soccer, but has become a big enough fan in the past month that she embarked on a lengthy hunt to buy the jersey of her new favorite player.

"I love Erling Haaland more than life itself," Wilson, 31, said in a now viral video. "I cannot fathom being such a pretty Norwegian princess and also being one of the best strikers in all of football."

Haaland is being catapulted into a fame even more intense than he had already known as the Premier League's top scorer. This moment boils down to the pairing of elite