Erik ten Hag and Steve McClaren are already changing standards at Manchester United
Wednesday afternoon might have been the first time a video of a Dutchman saying words such as "lay-off", "pass" and "third man run" had gone viral.
An 11-second social media clip of pre-season training at Carrington had Manchester United fans thrilled with the training ground presence of Erik ten Hag and his coaches. This was hardly revolutionary stuff but for a fanbase starved of their team looking like they were even being coached, it represented a significant step forward.
In the video, Ten Hag bellows the initial instructions to the players, before Steve McClaren urges them to focus on the "detail, detail", a nod to the precision that the new United manager expects from his players. He is a perfectionist on the training ground and United's new-old assistant manager looks to have tapped into that already.
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There is then a third voice, presumably Mitchell van der Gaag, urging the third man to run and players to offer "support". It's not a move that's going to slice open Premier League teams at will but this is day three of pre-season and it was still encouraging to see.
Not all managers allow training ground footage to be shared on social media channels - there is a reason the facilities are like Fort Knox to get into after all - but this is Ten Hag tapping into the mood of the fanbase. For someone considered a control freak back in his native Holland, he hinted at an openness to his work as well.
Ten Hag was on the training ground with both assistants, a change for United. Ole Gunnar Solskjaer didn't always operate the detail on the Carrington pitches and Mike Phelan was more of an office-based assistant. Footage from United training under Solskjaer and