Emma Raducanu’s agent: The man who made Maria Sharapova the world’s richest sportswoman

Emma Raducanu has become a global superstar since winning the US Open, but who are the agents that she has entrusted to manage her life? 

It’s a whirlwind time right now for the British teenager as she bids to balance competing in her first full season on the WTA Tour with a long line of endorsements and other opportunities. 

But while Raducanu has struggled to find the right coaching crew, it appears she already has the best team of agents there is to offer. 

The 19-year-old has already signed lucrative deals with some of the world’s most recognisable brands and with her stock continuing to rise, it seems inevitable that more brands will be queuing up to work with the British number one. 

Here’s everything you need to know about the two men behind Raducanu’s new super-status. 

When Raducanu was spotted strolling through London after her US Open triumph, the man who was pictured accompanying her was agent Chris Helliar. 

The 30-year-old is a former tennis professional in his own right, though he never hit the illustrious heights of his new client. According to the ITF tennis website, Helliar reached a career-high ranking of 1308th in singles and 1407th in doubles. He finished his singles career in 2015, with a record of 31 wins and 19 defeats. 

Following his tennis career, he moved into marketing and advertising. As stated on Helliar’s LinkedIn page, he spent four years at the Creative Artists Agency –– a company who work with the likes of Cristiano Ronaldo, Harry Kane and Jose Mourinho. 

Since March 2021, he has been at the International Management Group (IMG). A global leader in entertainment, sports and fashion, IMG looks after many of tennis’ other global stars, including Naomi Osaka and Serena Williams. 

Helliar can