Emirates signs football partnership in Saudi Arabia to become main sponsor of King Salman Cup 2023

JEDDAH: Emirates has signed a new sponsorship deal making it the official airline sponsor of the King Salman Club Cup 2023.

The official announcement was made on Sunday in Jeddah with the attendance of Jabr Al-Azeeby, vice president, Saudi Arabia, Emirates, and Dr. Raja Allah Al-Sulami, secretary-general of the Arab Football Federation.

The new sponsorship is in line with the airline’s efforts to support the Kingdom’s Vision 2030 ambitions to become a global center for professional sport. The deal also underscores the airline’s commitment to connect with the fanbase of the 16 top-tier regional clubs from across the Arab World competing in the high-profile tournament. The announcement was revealed on Sunday at a press conference in Jeddah.

Al-Sulami welcomed Emirates as the official sponsor of the King Salman Club Cup 2023 and described it as a very positive step for Emirates to sponsor one of the most important events the Arab Football Federation is organizing.

“(Welcome) having a major sponsor like Emirates sign on to the King Salman Club Cup 2023 and I am sure it will be a successful addition to the championship,” he said.

Jabr Al-Azeeby, vice president, Saudi Arabia, Emirates, said of the new partnership: “Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We’re committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports. It’s already a driving force on the global stage across a