DStv to end PSL sponsorship with Betway waiting in the wings - reports

DStv has reportedly decided to end its sponsorship of the DStv Premiership a year earlier than expected, which has left the Premier Soccer Leaue (PSL) in a state of uncertainty ahead of the new football season.

According to SABC Sport, the PSL is actively engaged in discussions to secure a new title sponsor for South Africa's premier league, currently known as the DStv Premiership.

There is less than a month to go before the new football season begins, with the date yet to be confirmed.

The sponsorship deal between DStv, who succeeded Absa's long tenure as the league's headline sponsor, and the PSL was finalised in September 2020.

However, there are concerns over MultiChoice's financial standing, which could potentially affect their support for both the Premiership and the MultiChoice Diski Challenge reserve league.

Recent reports indicate that Canal+, a French multimedia group, is on the brink of acquiring a majority stake in MultiChoice, introducing further uncertainty to the sponsorship landscape.

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Financial specifics of DStv's initial agreement with the PSL remain undisclosed, with the league withholding financial disclosures since the 2019/20 season which was heavily impacted by the Covid-19 pandemic.

The uncertainty surrounding sponsorship has also delayed the announcement of the starting date of the 2024/25 season, with the league yet to release its fixtures schedule.

The PSL recently communicated with clubs, requesting them to hold off on finalising their kits pending the unveiling of a potential new Premiership logo for the upcoming season.

Simultaneously, efforts are under way to secure a new title sponsor before the