Dress for success: How Tyson Fury’s tailor became a trusted confidant and business partner

In stark contrast to the often brutal nature of heavyweight boxing, Tyson Fury dances artfully against formidable opponents and exhibits an astonishing sartorial elegance navigating the media’s spotlight.

Navid Salimian, the creative maestro behind Fury’s dynamic suits, not only tailors his garments but also shapes the pugilist’s brand and narrative. This has been especially so as the anticipation builds for his forthcoming match against Francis Ngannou, the Cameroonian-French mixed martial artist, which will take place on Oct. 28 in Riyadh.

“This fight is more than just another boxing match. It’s a crossover mega-cultural event involving the MMA champion as well. Having this event as part of the vibrant Riyadh Season Festival, in the energetic pulse of Saudi Arabia, speaks volumes to the duality and cultural resonance of this encounter. Fury is fully attuned to this,” said Salimian.

Salimian, apart from being the architect behind The Gypsy King’s bespoke suits, is also increasingly a key confidant. Salimian spearheads his digital division and even features in Netflix’s TV show “At Home With The Furys,” which provides a window into the boxer’s family and professional life.

Every Fury bout begins before the contest in the ring, at the press conference, where the psychological battle is subtly fought and where Salimian’s creations unveil Fury’s unstated yet powerful messages.

The announcement of the Fury-Ngannou fight, held as part of a stunning spectacle featuring luminaries including supermodel Naomi Campbell and football star Rio Ferdinand, witnessed Fury in a suit designed specifically for the occasion. The creation depicted him as a Spartan warlord, narrating Fury’s story without uttering a single word.

Salimia