Doping 'Enhanced Games' out to disrupt Olympics

Aron D'Souza claims that he is about to join the ranks of the great entrepreneurial disruptors through his Enhanced Games which targets the "hypocritical, corrupt and dysfunctional" Olympic Games.

Enhanced Games will allow athletes to use substances banned by the World Anti-Doping Agency - in D'Souza's words "performance medicine technology" - to give them the opportunity "to push the limits of humanity".

Last week, D'Souza landed a major coup when retired world champion swimmer James Magnussen agreed to take banned performance-enhancing drugs to make an attempt at beating Cesar Cielo's 15-year-old 50m freestyle world record for $1m.

"We want athletes who have the potential to break world records and we're going to really focus on those best athletes and pay them well," the Enhanced Games President said in an interview.

"I do have some current national and world record holders who are ready to jump ship because, I'll be honest, it was hard before James because dealing with these athletes who are so cagey, they're so worried about their reputation."

The London-based Australian announced last month that he had attracted big name investors in Paypal co-founder Peter Thiel, tech investor Christian Angermayer and former Coinbase Chief Technology Officer Balaji Srinivasan.

D'Souza's vision is of a Games where athletes, competing for themselves and not their countries, are allowed to use pharmacological or technological assistance to achieve the best results they can and be richly rewarded for it.

"It's so important to us to pay the athletes right. Excellence deserves to be rewarded. And it's so unfortunate that athletes have been exploited for so long, but I can feel a real inflection point here," he added.

"My billionaire investors